卷首语
1 把握新常态 迎接新变革 谋求新发展
——寄语中国信用卡产业的 2015 年/栾建胜
特别关注
专题
13 以市场化为导向 不断提升银行卡支付服务水平/励 跃
17 坚持以客户体验为导向 推进信用卡业务转型发展/陈景明
21 臻于创新 精于品质 打造客户钱包中的国际品牌/胡浩中
27 以创新转型推动信用卡跨越式发展/段超良
32 新形势下的信用卡风险管控/徐 瀚
35 激流勇进 深耕个性化需求时代/戴 兵
38“外有入口、内有平台” 招商银行智能信用卡的进化之路/刘加隆
41 把握移动互联金融脉搏 再创信用卡竞争新优势/林德明
44 十年磨砺 稳健经营铸新篇/郑志明
48 以创新驱动发展 打造最佳客户体验/曾宽扬
51 信用卡业务发展应回归本位/姚 伟
54 数字融合环境下的安全智能支付/常 青
57 美国运通 :值得中国消费者和合作伙伴信赖/姜大伟
62 创新融合 JCB 持续助力中国银行卡市场/大冈俊文
业务管理
68 新形势下商业银行收单业务的战略价值和战略选择/郎培杰
72 中国顶级信用卡发展新趋势/吴宇凯
支付创新
74 支付业助力文化产业发展的路径探索/马近朱
79 浅谈二维码支付的风险与防范措施/周国涛 袁舟舟
金融论坛
83 新常态下的中国信用卡产业发展/高蔚然
85 银行磁条卡退市相关问题思考/宋立志
文化漫谈
收藏
88 鱼莲纹流行千年仍未艾
行业资讯
92 工商银行信用卡发卡量突破 1 亿张大关 等
---------------------------------------------------------- Contents.
Preamble
1 Grasp the new normal, meet the new transformation and seek new development
Special Report
Topic
13 Improve the bank card payment service continuously based on the market-oriented
17 Adhere to the customer experience oriented, promote the transformation of the credit card business development
21 Perfect the innovation in the quality and create international brand of customer wallet
27 Promote the credit card leapfrog development by innovation and transformation
32 The credit card risk management in the new circumstances
35 Surging ahead, plough the personalized needs market
38 Entrance and platform,the path of evolution of CMB intelligent credit card
41 Have finger on the pulse of mobile internet finance, create the new competition advantage of credit card
44 Make new progress by steady operation by 10 years struggle
48 Innovation driven development to create the best customer experience
51 Credit card business development should return to the standard
54 Intelligent security payment in the digital convergence environment
57 America Express: worthy of Chinese consumers and partners trust
62 Innovation and integration,JCB boosts Chinese bank card market development continuously
Business Management
68 The strategic value and the strategic choice of commercial banks’ acquiring business under the new situation
72 The new trend in the development of the domestic top credit card
Payments Innovation
74 Exploration on the payment industry boosting the cultural industry development
79 Talking about risks and preventive measures of two-dimensional code payment
Finance Forum
83 China’s credit card industry development under the new normal
85 Thinking about the delisting problems of bank magnetic card
Culture Essay
Collection
88 Fish and lotus: a long lasting pattern for thousands of years
Industry News
92 ICBC takes the Lead in Issuing 100 million Credit Cards, etc.
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