特别关注

专题

　　10 招商银行信用卡：营销因创新而精彩/崔艳红

　　12 打造综合金融移动平台 实现差异化营销

　　——杭州银行股份有限公司零售业务总部银行卡中心副总经理曹峰访谈/彭惠新

　　14 全方位营销创新 实现品牌成长/顾 鹰

　　16 社交媒体时代的联名卡营销创新/唐启蒙

　　20 社交媒体对信用卡营销的影响/岳 亮

业务管理

　　25 国内信用卡分期业务竞争格局分析/王莹莹

　　29 商业银行信用卡分期付款业务的比较分析/白 蓉 刘 欣

　　35 贷记卡分期业务风险防控探讨/胡法根

个人金融

　　37 银行卡客户关系管理系统的构建/由建勋 孟爱霞

　　40 我国商业银行个人理财业务市场营销策略分析/刘兰英

支付创新

　　43 手机银行的技术历程及风险控制/李瑞红

　　47 商业银行发展手机银行业务的制约因素及建议/何 虹

精品视窗

    50 日立：诠释新一代ATM 现金运营新概念.创造银行新未来

　　51 安全手机刷卡利器：信雅达手机卡盾

理财广场

　　52 信托公司资产管理业务面临挑战/范 杰

　　55 银行理财产品趋向基金化/肖 芳

乐享时光

旅游

　　58 全球7 个最诱人的冬季去处 李林娜

　　62 “世界名镇”班芙印象/王高岩

摄影

　　67 耐人寻味的地产表情/孙祺然

文化漫谈

影评

　　70《一代宗师》：王氏style 的形意与风骨/林 檎

收藏

　　74 银行卡上的那座千古名城/赵远东

大事记

　　76 2012 年全国性商业银行信用卡大事记

行业资讯

　　94 工商银行北京分行“科技通”小微企业信用贷款破亿元 等

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Table of Contents.February 2013 • Vol.201

Special Report

Topic

　　10 Merchants Bank’s Credit Card: innovation creates wonderful marketing

　　12 Construct the mobile platform to realize the differentiation marketing

　　14 Brand growth through a full range of innovative

　　16 Marketing innovation of the co-branded card in the era of social media

　　20 Impacts of social media on the credit card marketing

Business Management

　　25 Analysis on the competitive situation of domestic credit card installment business

　　29 Comparative analysis on credit card installment business of commercial bank

　　35 Discussion on the risk prevention and controlment of credit card installment business

Personal Finance

　　37 Construct the management system of bank card customer relationship

　　40 Analysis of the marketing strategy of China’s commercial banks personal financial services

Payment Innovation

　　43 Technical course and risk controlment of the mobile banking

　　47 Constraints and suggestions for the commercial banks developing mobile banking business

Enterprise Exhibiton

　　50 HITACHI:annotates the new concept of ATM cash operating and creates the new future of the banks

　　51 The secure tool for card mobile payment:SUNYARD cell-phone card shield

Fortune Plaza

　　52 Trust company’s asset management business meets challenges

　　55 The bank financing products tends to be funds.

Leisure Time

Tourism

　　58 The seven most attractive places in the world

　　62 The deep impression of Banff which is well-known in the world

Photography

　　67 The interesting pictures of real property

Culture Essay

Movies

　　70 The Grandasters , Wang style’s appearance and strength of character collection

　　74 The ancient city on the bank card

Chronicle of Events

　　76 2012 Chronicle of the credit cards events of main domestic banks

Industry News

　　94 ICBC Beijing branch’s High-Tech Link Loans to small and micro enterprises extended over 100 million yuan, etc.